From Chapter 2, we know there are several main ways entrepreneurs identify new opportunities. What are the ways that Rodan and Fields identified the opportunity for a new acne treatment? Explain your answer and support it using details from the case as evidence. From reading the case, did Proactiv engage in any guerilla marketing? Explain your answer and support it using details from the case as evidence. In Wednesday's lecture, I tell you to "be real" in your