From Financial Management: Core Concepts (2015). Raymond Brooks. 3rd Edition.

Research two companies' financial statements from one of the following industries: Airline Automotive Pharmaceutical Oil/gas Retail Computer Hardware

Pharmaceutical Company Pfizer 2015 Financial Statement following link download: "Might need to copy and paste in browser"

http://www.pfizer.com/system/files/presentation/2015_Pfizer_Financial_Report.pdf

Airline Company Southwest 2015 Financial Statement following link download: "Might need to copy and paste in browser"

http://investors.southwest.com/~/media/Files/S/Southwest-IR/documents/company-reports-ar/ar-2015.pdf

Analyze table 14.8 in Financial Management: Core Concepts, Ch. 14: "Financial Ratios: Industry Averages." Shown Below

Table 14.8 Financial Ratios: Industry Averages

Ratio or Account	Airlines	Auto	Pharmaceuticals	Oil and Gas	Retail	Computer Hardware
P/E ratio	22.44	7.38	87.80	5.39	34.29	20.97
Gross margin	19.28%	21.77%	59.54%	47.47%	24.51%	43.54%
Profit margin	0.75%	3.79%	14.85%	12.14%	2.94%	17.08%
Current ratio	0.92	0.32	2.77	1.11	1.23	2.86
Debt-to-equity ratio	1.69	0.34	0.11	0.19	0.81	0.19
Return on assets	0.70%	3.57%	9.40%	12.11%	6.31%	18.22%
Return on equity	0.77%	10.17%	14.71%	20.10%	16.82%	26.24%

Prepare the following ratios for the two sets of financial statements (from Pfizer and Southwest 2015 financial statements from following web links above) in Microsoft Excel:

Price to Earnings

Gross Margin

Profit Margin

Current Ratio

Debt to Equity

Return on Assets

Return on Equity

Compare your completed ratios to the industry average chart from table 14.8 Financial Management: Core Concepts, Ch. 14 Financial Ratios: Industry Averages".

Evaluate in 175 words which company, of the two (Pfizer and Southwest) you have researched, is doing better.

Format your assignment consistent with APA guidelines.