From Global Healthcare Strategy viewpoint: - 1. Write strategic analysis United Airlines which is going through some tough times or has been struggling with some key strategic issues. 2. Imagine being the company's top management team or as a team of consultants. 3. Conduct an in-depth study of the firm and apply the concepts, analytical tools, and frameworks of (Global Healthcare Strategy) to analyze its external and internal environments. 4. Identify the firm's strategic options, and develop a set of recommendations to maximize the firm's long-term performance 5. Also provide Appendix/Tables and references