From: Jim Amarau To: Inbox Hi, Hope you're well. Please find attached the summary information about our social media marketing campaigns for OrganiK products for the last 3 years and for the upcoming year 4. We have had some input on this from our data analytics team. They have been able to calculate the average amount of new sales revenue generated by each social media platform in year 3 . This figure will remain constant even if the total number of followers changes. This figure is the same as in the previous two years, so we can be quite confident in it. Regards, lim Breakdown of annual social media budget for OrganiK by platform Current social media budget (Year 1 to Year 3 ) Ir F [ Current Social Media Budget (Year 1 to Year 3) Proposed Social Media Budget for OrganiK by platform Advertising budget - Year 3 Gender breakdown by social media platform (year 3 ) \begin{tabular}{|l|l|} \hline \multicolumn{2}{|c|}{ Average follower spend by social media platform (Year 3) } \\ \hline YouTube Average Follower Spend & $1.9 \\ \hline Facebook Average Follower Spend & $2 \\ \hline Instagram Average Follower Spend & $1.7 \\ \hline Twitter Average Follower Spend & $4 \\ \hline \end{tabular} \begin{tabular}{|l|l|} \hline \multicolumn{2}{|c|}{ Total social media budget for OrganiK } \\ \hline Year 1 & $2000 \\ \hline Year 2 & $3000 \\ \hline Year 3 & $3500 \\ \hline Year 4 & $4000 \\ \hline \end{tabular} Number of social media followers across all platforms for OrganiK Which of the following platforms generated the highest sales value in year 2 ? Based on the data available, select the best answer from the options below. Please note there are several sources, which you can scroll through. Click on the images to enlarge them. Twitter YouTube Facebook Instagram Cannot say Which one of the following statements is definitely true? Based on the data available, select the best answer from the options below. Please note there are several sources, which you can scroll through. Click on the images to enlarge them. Adverts on YouTube were more profitable in year 3 than in year 1. Increasing investment in Instagram will increase the number of followers. In year 2, advertising OrganiK on Twitter was not profitable. The number of people following OrganiK on Facebook will rise next year. In year 1, advertising OrganiK on social media was profitable. One of your colleagues has an idea for a marketing campaign, targeted at men, that is expected to increase the amount that each male follower will spend by $1. Which platform would you recommend for this campaign? Based on the data available, select the best answer from the options below. Please note there are several sources, which you can scroll through. Click on the images to enlarge them. Twitter YouTube Facebook Instagram Cannot say