From LCCs to FSNCs, commercial airlines all over the world have widely adopted the concept of ancillary products, and continue to push it, constantly creating new ancillaries.

Identify and explain the need for ancillary revenues

Identify, analyse, and evaluate the different ancillary revenue opportunities available to airlines and the context of their implementation

Assess how network airlines may respond to increasing use of ancillary revenue by LCCs

Analyse the types of marketing strategies utilised in the ancillary revenue field