From Marketing Prospective :-

McDonald's customers are pushing back against higher prices in some markets and adding fewer menu items to their orders, CEO Chris Kempczinski said. Clarify if McDonald's has experienced any changes in consumer behavior or preferences during the global financial downturn and how did McDonald's adapt its menu offerings and pricing strategies to address the financial constraints faced by consumers during the global financial downturn? McDonald's customers are pushing back against higher prices in some markets and adding fewer menu items to their orders, CEO Chris Kempczinski said. Clarify if McDonald's has experienced any changes in consumer behavior or preferences during the global financial downturn and how did McDonald's adapt its menu offerings and pricing strategies to address the financial constraints faced by consumers during the global financial downturn