From Seth Godin$$s Ted Talk on How to Get Your Ideas to Spread, his primary contention on which products have the best chance of being talked about, what gets shared with others and what gets purchased is most likely correlated with which products are:

Group of answer choices

Remarkable

Targeted to laggards on the diffusion curve

Priced at a significantly higher price point than the competition

Priced at a significantly higher price point than the competition