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From studying Walt Disney Company: The Entertainment King, applying the ABC tests (Attractiveness Test, Better Off Test, Cost of Entry Test) to answer Was Disney's
From studying "Walt Disney Company: The Entertainment King", applying the ABC tests (Attractiveness Test, Better Off Test, Cost of Entry Test) to answer Was Disney's decision to diversify into content distribution by acquiring CapCities/ABC a good move?
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Management Fundamentals
Authors: Robert N. Lussier
10th Edition
1071891375, 978-1071891377
