From the above advetisment

https://youtu.be/wqOYNLsznGw

Give answer in brief

1. Offer a brief overview of the fedex and its ongoing reputation and consumer affinity.
2. Give an overview of the campaign advertisment
3. Describe any other IMC components that supported this initiative.
4. Define the core target audience.
5. Outline the communications objectives you feel were at the base of this campaign. Were they achieved?