Question
From the below paragraphs please mention Outside the scope which should include Research, purpose and Other task? Introduction: The purpose of this project is to
From the below paragraphs please mention Outside the scope which should include Research, purpose and Other task?
Introduction:
The purpose of this project is to amend the organizational business strategy and raising the awareness and reputation of the Kingswood Health Centre by introducing a medical team IVR telephone system. The goal of this project is to fundamentally ensure the level of customer service is improved upon and an increase in customers / patients who fall within the catchment area, to register and patronize the medical centre. If the proposed alternative isn't accepted, alternatives such as increasing the number of staffs could be considered as well. The KHC provide clinical and non-clinical services such as family planning, maternity and midwifery, a variety of minor injuries/ ailments and lots more. The current gap in service quality is the institutions' ability to cater for the large number of households within its boundary in relation to the number of available staff. Another problem KHC faces is the potential criticism from the public relating to its attitude to customers /patients' reasons of contacting which may seem unreasonable to the staff. The IVR will absolutely eliminate this gap and restore the relationship that should exist between the institution and its customers.
Amendment to Organizations Business Strategy:
Reasons: Self-service has long been seen as a cost-cutting measure - it is easier to job in an automated system than with a live agent - but if done incorrectly, the advantages are quickly outweighed by negative impacts on total handling time, customer satisfaction, and expenditure.
Our strategy is to project best in the medical industry, customer service, and the current situation of the Covid-19 pandemic does not reflect this. The proposed IVR system will ensure all calls are answered in less than 6 rings. It will also ensure that calls are dealt with efficiently and promptly. These two facts align this project to the company strategy.
Deliverables (WBS):
Deliverables for Health institutions could be broad and tedious. However, they are essential to the success of a project (PMI, 2013). In the case of the KHC, some major deliverables have been identified and illustrated within the Work Breakdown Structure.
Figure 1Work structure breakdown (PMI, 2013)
Project Milestones:
The proposed major milestones, which demotes major achievement on a set of tasks and or activities, date of completion and description, are as follows.
Date
Milestone name
Milestone description
05/02/2021
IVR system selection completed
Selecting from a group of good IVR software that meets the immediate need at hand and is compatible with the desired goal
05/03/2021
Training and presentation completed
Sign off sheet of all trainings to staff and volunteers alike
11/06/2021
Test or trial phase completed
The completion of the trial phase and subsequent analysis of the results and outcomes, would determine if the project is worthwhile.
Timescale:
Initial analysis indicates the system will take approximately 4 - 5 months to implement across the organization.
Gap analysis report by 22nd of February
Full list of potential IVR sale companies and stakeholders by 28th of February
Develop filing and organizational systems by 5th of March
Investigate IVR suppliers or developers and request Proposals and reports by 30th of March
IVR process improvement presentation by 21st of April
Trial completed by 30st of June
Training report by 25th of July
Progress report by 30th of July
Implementation phase I and II by 07st of August
Figure 2Gantt chart
Technical requirements:
IVR implementation strategies
Image and Brand specialist
Speech writer
Security and software control team
Professional software trainers and presenter
Social media campaign specialist
Alternatives:
The options considered included:
1.Introduce an IVR system (Selected)
2.Increasing the number of staff to the medical team
3.Having a dedicated team for the most vulnerable customers
Benefits:
The top-ranking benefits are as follows:
1.Happier customers or patients - we estimate that new customers or patient's satisfaction will increase by 20%. This will also encourage other potential customers and patients in the locality to register with the GP.
2.Improved lifetime value (LVT) - we propose that the LVT of customers or patients will increase by 15%.
3.Increased Customer or patient patronage - currently, it is estimated that 5% of all medical calls are unanswered and potentially such patronage is lost to private organizations
Stakeholders Analysis:
Figure 3Stakeholders Analysis
Risk Assessment:
The project looks straightforward right now, but there are still some unknown surrounding implementations. There is also the risk that the project doesn't meet the immediate need of the medical team or customers/patients' needs. For this reason, it is highly recommended that the medical team be involved in the process from the start, and patients encouraged to use the process as well.
References:
Kingswood Medical Health Centre web page; (accessed 02/03/2021)
Project Management Institute (2013) A Guide to the Project Management Body of Knowledge (PMBOK? Guide). Fifth ed. Newtown Square, PA: Project Management Institute.
South Gloucestershire City Council (2019) The Health sector [online]. Bristol: South Gloucestershire City Council. Available from: [Accessed 23/02/2021]
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