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from the book: Information Technology for Management: Digital Strategies for Insight, Action, and Sustainable Performance, 10th Edition Read IT at work 8.4 Wireless Marketing and

from the book: Information Technology for Management: Digital Strategies for Insight, Action, and Sustainable Performance, 10th Edition

Read IT at work 8.4 Wireless Marketing and Advertising in Action and discuss the following:

At present, augmented reality apps are still relatively new and have not enjoyed high levels of adoption. What do you predict will happen with this technology? What applications of augmented reality seem most interesting to you? What barriers will have to be overcome to get people to use this technology?

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