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From the book Strategic Brand Management Chapter 13 please tell me about these 3 examples they use: McDonalds, Cadilliac, Holiday Inn. What is the lesson

From the book "Strategic Brand Management" Chapter 13 please tell me about these 3 examples they use: McDonalds, Cadilliac, Holiday Inn.

What is the lesson being taught here? What specific principles of brand extension strategy do these real life examples illustrate?(It can be a positive or negative lesson)

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Authors: Alvin C. Burns, Ronald F. Bush

7th edition

0133074676, 978-0133074673

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