From the case study, "Emerging Markets: Natura Makes Brazil Look Beautiful",

1. In most countries around the world, the beauty products industry is dominated by a small set of multinational giants named in the case. Why in Brazil none of them has emerged as a market leaders?

2. From a VRIO standpoint, what is behind Natura's enviable performance?

3. Beyond Latin America, which foreign markets should Natura first enter? Will it be successful there?