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Read the case 'Telecom Ventures Unite the World' Your answers must include two paragraphs for each question. Q1. What strengths did AT&T bring to its
Read the case 'Telecom Ventures Unite the World' Your answers must include two paragraphs for each question. Q1. What strengths did AT&T bring to its joint venture with Unisource? Q2. Can you think of any potential complications that could arise in the AT&T-Unisource joint venture? Q3. Assess the formation of Global One, Unisource, and other partnerships in this case. What strategic factors might have influenced the entry mode choices that these firms made
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
