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From the case study pHit Water enhancer: enhancing your fitness by Shreshthi Mehta, Julia Ivy 2 0 2 1 : formulate a swot analysis of

From the case study pHit Water enhancer: enhancing your fitness by Shreshthi Mehta, Julia Ivy 2021: formulate a swot analysis of pHit. Analyze and evalutae the market in NYC. Apply the PESTLE framework for macro-analysis. Evaluate the competitiveness of the non-alcoholic beverage industry in NYC. Apply Porter's 5 forces and industry lifecycle frameworks.

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