From the descriptions, elaborate and explain in detail which VALS category is the most appropriate to categorize the following consumers. ( The options for VAL's category is PRINCIPLE ORIENTED ie. thinkers and believers. STATUS ORIENTED ie. innovators, achievers, strivers, strugglers or ACTION ORIENTED ie. experiencers, makers) After his retirement at the age of 65, Peter knows that his interests and activities are quite limited. He lives on his own as an empty nester after his wife passed away a few years ago. Since the retirement with a small saving and limited support from the government, his prime concerns are the future safety and security as he is currently burdened with health problems. He is powerless, narrowly focused, risk averse, and conservative. When he goes shopping, Peter is strongly loyal to brands and products. He watches TV often and trusts advertising. Reading tabloids, magazines, and newspapers are his favorite to pass time.