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From the FARM ELECTRONICS: THE BUSINESS TO BUSINESS MARKETING DILEMMA . c/a/n u/s/e/ s/e/c/o/n/d/a/r/y/ d/a/t/a 1) Summarise the key issues and opportunities the Farm Electronics
From the "FARM ELECTRONICS: THE BUSINESS TO BUSINESS MARKETING DILEMMA" . c/a/n u/s/e/ s/e/c/o/n/d/a/r/y/ d/a/t/a
1) Summarise the key issues and opportunities the Farm Electronics have.
2) What role the customers play in the purchase?
3) How will Farm Electronics be able to deliver the promised value proposition?
4) Based on the case, what segments can they target? Analyse the characteristics of the segments.
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