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From the information given below, rank the customers in terms of their lifetime value. AVG. ANNUAL SALES AVG. PROFIT MARGIN EXPECTED LIFETIME Customer A: $
From the information given below, rank the customers in terms of their lifetime value. AVG. ANNUAL SALES AVG. PROFIT MARGIN EXPECTED LIFETIME Customer A: $ 2,500 17% 8 years Customer B: $ 4,000 12% 6 years Customer C: $ 1,200 30% 12 years
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