Clear Water is considering introducing a water filtration device for its 20-ounce water bottles. Market research indicates that 1,000,000 units can be sold if the price is no more than $3. If Clear Water decides to produce the filters, it will need to invest $2,000,000 in new production equipment. Clear Water requires a minimum rate of return of 20% on all investments.
Determine the target cost per unit for the filter.