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From the perspective of behavioral economy: When someone shares increase in value, his mood becomes excited, energetic, and euphoric. When his shares drop in value,
From the perspective of behavioral economy: When someone shares increase in value, his mood becomes excited, energetic, and euphoric. When his shares drop in value, Kevin immediately becomes angry, sad, and anxious. This is of particular concern as the shares he holds are volatile and tend to fluctuate in value significantly several times per day.
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