From the reading and any additional research you may have done, what do you believe might be at the heart of the problem so many firms have staying viable for any length of time? In just about every sector from transportation, communication, computing, healthcare, etc. the leading firms seldom retain their lead for more than a decade and it is often less. Could it be that as firms get larger, functions become more isolated and stove-piped? Identify some aspect that you believe might be an important factor in helping the firm achieve its strategic vision and goals and support your position with evidence.