From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager of Saudi Arabian Region.

You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization's business, mission, and goals designing and planning the entire function.

1. Introduction, Goals and Objectives

2. Environmental Analysis

3. Target Market Analysis

4. SWOT Analysis

5. Marketing Mix (4 P's ) Analysis