Question
From the source provided below or a case study you find through your own research in the library or Internet, provide an analysis of the
From the source provided below or a case study you find through your own research in the library or Internet, provide an analysis of the company, the problem[s] they faced, and how they resolved the problem.analysis of the case to include:
- Overview of the company
- Overview of the problems the company faced
- Identify key stakeholders
- Solutions to the problems the company faced
- Assess the performance of the company since the case study was written
- Your personal assessment of the situation and an alternative strategy you would have used with anticipated outcomes
Note, once you choose a subject for the case study analysis, you may have to use different sources, including the subject's own media pages to provide a comprehensive assessment. You only need to assess attributes related to what we have reviewed thus far in the class.
Please use the source below:
Damnjanovi, V., Lonari, D., & Dlai, J. (2020). Teaching case study: Digital marketing strategy of Accor hotels: Shaping the future of hospitality. Tourism and Hospitality Management, 26(1), 233-244. http://ezproxy.apus.edu/login?url=https://www.proquest.com/abicomplete/docview/2420172386/DDB7066C2ECE47BAPQ/30?accountid=8289
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