From the video on the Real Beauty campaign and the Dove brand. If you're not familiar with Dove, take some time to explore its website and research the brand. It will also be helpful to review some of the companies promotional material about the campaign.answer the following questions. Citing all outside references used.

Questions:

What fit, if any, is there between the Real Beauty campaign and Dove?

Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)

Do you think this has the potential of creating shared value?