Question
From your understanding of the case study, critically discuss how empathy mapping could have been used in HP's overall transformation process and it's implementation of
From your understanding of the case study, critically discuss how empathy mapping could have been used in HP's overall transformation process and it's implementation of customer experience initiatives
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
