From your vantage point, identify the most critical concerns revolving around the application of AI and smart technologies in e$-$commerce and m$-$commerce.

As a Technology Analyst hired by an Indy$-$based nursery $($forced to go digital due to the COVID$-19$ pandemic$),$ propose your innovative strategies leveraging AI and smart technologies to enhance the organization's marketing and sales operations in e$-$commerce and m$-$commerce.