Frontier Building As you have seen in class, changes in the marketplace can be caused by many different phenomena. Unfortunately, it is easy for business leaders to miss changes in the marketplace because they miss-define key dimensions of the market, ignore key shifts in industry dynamics, and/or mistake a true market inflection point for a "fad". Clearly, senior management must prioritize and time investment to insure alignment between competitive objectives and available technologies and/or capabilities. A useful methodology for mapping competitive possibilities and creating strategic dialogue around change is Frontier Building. As you recall, the goal of such an analysis is to map possibly. In other words, we seek to answer the question "What is possible?" image.png Choose some issue or phenomenon of interest that has an uncertain future. To keep it consistent with the class, lets narrow the scope to something in the broad frontier of technology. For example, you might ask: What is the future of robotic surgery? How will Uber evolve? How will technology impact the electoral process? How will Facebook evolve? How will hospitals meet healthcare challenges? Develop frontiers that map possible "futures". In other words, create a map of how the phenomenon might take shape