Frozen Gold is a fast-growing chain of ice cream shops that also sell clothing. It has developed an edge over its competitors by providing customers with a wide array of unique flavors and fostering a hip atmosphere in its stores. This advantage of Frozen Gold best exemplifies a Group of answer choices Markup Resource-based view Capital gain Core competency When a firm does not continually upgrade or improve core competencies, its competitors are likely to: Group of answer choices grow their company at any cost find competitive parity among existing firms develop equivalent or superior skills expand their product line