\fTARGET MARKET CUSTOMER NAME: Shaica Lorraine Taberna Bokipol DEMOGRAPHICS: 23 years old, Generation Z lives in Seoul, South Korea (urban area] International scholar at URgyang University from the Philippines She is an ultimate K-pop fan and active on social media PSYCHOGRAPHICS Sbaira enjoys dancing. She always attends her class in 1million dance studio with her friends. She loves blogging, sharing her everyday life in social media. She loves interacting to a lot of people. She enjoys watching Korean K-pop concerts. BEHAVIOURAL DATA She always watches concerts of her K-pop idols. She loves exploring Korean life. Their cuisine, lifestyle, tourist spots and etc. Hardworking international scholar