\ftried to exceed government limits, or because the employee thought the amount, even if legal, was too much for the customer's own good - would lose their permit and find themselves added to the provincial "Interdiction" list. If some or all of the purchase was approved, a detailed record of the sale would be written in the permit book. The order would then be brought out from the stockroom in a brown paper bag. LCDO officials believed that superior customer service was reflected not In sales volume but In the "prevalence of good social conditions in the surrounding community and absence of drunkenness and of complaints from neglected dependents." They felt that the strict regulation of purchases improved the lives of families whose main income earner might otherwise drink away their money. Store staff were buried in memos ordering them to follow highly detailed procedures and reporting requirements, which could be stressful to carry out when it came to handling the orders of friends and neighbours. The system was highly prejudicial - women and visible minorities were effectively prevented from working In stores, while members of First Nations weren't allowed to hold permits until 1959. 1935-34 19531 1933-34 QUANTITIES QUANTITIES DATE DECA VALUE INITIALS DATE DECA WINE VALUE INITIALS FOTAL VAULT 19531 LIQUOR DON $2.00 HOL HOARD JE TOTAL WALDE Such paternalistic attitudes took decades to ease up. Permit books were scrapped in 1958, replaced by wallet cards, which remained in effect for four more years. Eventually, liquor was allowed to be displayed on the sales floor: small wine displays appeared in 1958, followed by catalogues in 1965. LCBO officials sensed that Ontarians were tired of being made to feel ashamed when buying alcohol, but the agency still feared the influence of temperance activists, who complained that government money should be spent on education or health care, rather than better liquor stores.