Full Full Name: Name: Bedtime Stories 1. What is the marketing objective(s)? 2.Who is the target segment(s)? What's their profile(s)? 3.What is a possible positioning statement for CMPB (specific to this initiative)? 4. Which of the 4Ps are part of the campaign? Full Full Name: Name: Bedtime Stories 1. What is the marketing objective(s)? 2.Who is the target segment(s)? What's their profile(s)? 3.What is a possible positioning statement for CMPB (specific to this initiative)? 4. Which of the 4Ps are part of the campaign