Fully describe the (Australia) market for tea and coffee. What does it consist of? How large is it? What is the structure of the industry- is it dominated by one or several large firms? What is it worth? Is it growing or shrinking? Etc. What are the major issues/variables effecting this market? Etc. Which are positive and negative for the market? What are the ways in which the industry has segmented this market? Construct a table identifying the market segments, using descriptions of key segmenting variables for each. Identify some of the products that are marketed to these segments, using your own research. At the end of your report you will be required to make a recommendation as to which segment of the market, would you would suggest for the company to target. You must identify one of the segments that you have identified, and give reasons for your choice.