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Functional Planning (done by top functional level management such as the firm's chief marketing officer (CMO)
Functional Planning (done by top functional level management such as the firm's chief marketing officer (CMO)
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Functional planning at the top level led by the Chief Marketing Officer CMO plays a crucial role in aligning marketing strategies with overall business objectives Heres an outline of the key component...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
