Fundamentals of Management Ricky w. Griffin 8th edition book. Planning and Strategic Management- Chapter 3

MANAGEMENT AT WORK Acting on a Strategic Vision:

Case Questions

4. If you ran a small video game start-up, what would be your strategy for competing with EA and Activision Blizzard?

5. If you're a video game player, what aspects of Activision's strategy have led to your playing more (or fewer) of its games? If you're not a video game player, what aspects of Activision Blizzard's strategy might induce you to try a few of its games?