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Future of the Autonomous Automobile: A Strategy for BMW -What are the strengths or weaknesses of the organization? Review factors within the company that are

Future of the Autonomous Automobile: A Strategy for BMW

-What are the strengths or weaknesses of the organization?

  • Review factors within the company that are critical to the strategy of the firm, and classify them as strengths or weaknesses.
  • Look for resources, capabilities, and core competencies.
  • Use the "Four Criteria of Sustainable Competitive Advantage".

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