Fyre Festival disaster was born from a combination of a dishonest leader, social media hype, social proof, and blind obedience. Billy McFarland and the Instagram influencer-promoted an exclusive, luxury festival marketed toward rich millennials. The festival was doomed from the beginning due to poor planning, inadequate experience, and suspect financing. However, the combination of publicity, narcissistic attitude, overconfidence, and sold tickets created a momentum that made it impossible for Billy and those around him to tell the truth, which was: "This concert is not going to happen." Please watch the presentation and answer the following questions:

1. Which "Weapons of Automatic Influence" did Billy use most in this case?
2. Imagine you attended the Fyre Festival in 2017. The experience was terrible, and you vowed to never experience that again. Your friend approaches you and asks you to go to another new festival. The advertising is very compelling, and it feels like everyone is going. What steps will you take to avoid falling into the trap of heuristic processing?