Most top executives and boards of directors are not engaged in the influenza pandemic (COVID-19) planning process and won't give it equal billing to other potential disruptions until at least one of the following occurs:

• Media attention to pandemic influenza increases.

• Legislation or Regulation are passed, requiring enactment

• Shareholders and investors demand a high level of preparedness.

• The financial impact of a pandemic on the corporation becomes evident.

If top managers do not recognize the pandemic, it will not be filtered down to the bottom-line workers.

QUESTIONS:

1. How can the following motivational theories be used to motivate staff to comply with new business policies and protocols to deal with the pandemic?

Maslow's Hierarchy of Needs:

Incentive Theory: Extrinsic Motivation:

Intrinsic Motivation: