Gaining an immediate response through direct communication, either through direct mail or direct response advertising, can be a valuable tool in advertising but also expensive. I still receive a number of advertising leaflets and flyers in my mailbox every week. Why? Likely because I find it easier to "swipe left" on my phone when I receive ads, whereas when I receive stuff in my mailbox I may actually read it if it grabs my attention. The challenge is that the process of responding can sometimes be more difficult than clicking a button on my phone. What are you thoughts on direct mail/ direct response advertising? Which would you prefer and why?