Gaining Digital Business Agility Amazon and Adidas By leveraging on the model developed by the Global Center for Digital Business Transformation (2018), advise your organisation on which initiatives and digital technologies can be used by your chosen company to gain Digital Business Agility. Specifically, for each component of the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast), you need to advice of at least of one initiative that can be implemented and one digital technology (e.g., Machine learning, Internet of Things, Artificial Intelligence, Virtual/Augmented Reality) that can be used