Game-Winning Moves

Our focus this week is on choosing a strategic direction that will set your organization apart from competitors in a way that enables you to stand out from everyone else. Jack refers to this as changing the game. Sherman refers to it as breaking away from the pack (Chapter 11).

• Using the company Dunkin Brands identify a potential game-changing move that you believe will create a sustainable competitive advantage. This potential move should represent a possible new move the company should consider for creating even more competitive differentiation.
• Briefly summarize how the move will fundamentally shift the playing field to the companys advantage and beat the competition.
• Explain which of the four positioning categories described by Sherman (Breakaway, Reverse Positioning, Blue Ocean or Disruptive Innovation) best describes the move, and why.