Gap Analysis Framework Marketing Channels (Coughlan, Anderson, Stern, & El-Ansary, 2006, p.155).

Sources of Gaps - For WALGREENS Identify the Source of Potential Channel Gaps, Assess the Types of Channel Gaps, and Recommend Ways to Close the Gaps with example

Environmental Bounds 1. Local legal constraints. - laws, regulations, 2. Local physical, retailing infrastructure. - prevention of certain types of distribution channel structures

Managerial Bounds - constraints on distribution structure arising from the rules within a company. Constraints from the company that manufacturers product as well. 1. Constraints due to lack of knowledge 2. constraints due to optimization at a higher level 3. Describe justification for managerial bounds on Channel Design with example