Garcia Industries uses a cost system that carries direct materials inventory at a standard cost. The controller has established these standards for the cost of one unit: Standard Quantity X Standard Price Standard Cost Direct Materials 5 pounds X $2.60 per pound = $18.00 Direct Labor 1.25 hours X $12.00 per hour $15.00 Garcia Industries made 3,000 units in January and used 15,500 pounds of material to make these units. Garcia Industries paid $39,370 for the 15,500 pounds of material. What was the direct materials price variance for January? $370 unfavorable $3,370 favorable O $7,800 favorable O $7,800 unfavorable O $930 unfavorable $930 favorable O $3,370 unfavorable O $370 favorable