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Gardenia Bakeries company 1. What are the Gardenia Bakeries organization's advertising objectives? Are they sound ? 2. Is the Gardenia company being spent right amount

Gardenia Bakeries company

1. What are the Gardenia Bakeries organization's advertising objectives? Are they sound ?

2. Is the Gardenia company being spent right amount in advertising? How was the budget determined?

3. Are the advertising theme and copy effective? What do customer and the public thinks about the advertising?

4. Are the advertising media of Gardenia well chosen?

5. Is the sales promotion of used effectively?

6. Is there a well-conceived publicity program?

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