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Gardenia Bakeries company 1. What are the Gardenia Bakeries organization's advertising objectives? Are they sound ? 2. Is thw right amount beinh spent in advertising

Gardenia Bakeries company

1. What are the Gardenia Bakeries organization's advertising objectives? Are they sound ?

2. Is thw right amount beinh spent in advertising ? How is the budget determined?

3. Are the advertising theme and copy effective? What do customer and the public thinks about the advertising?

4. Are the advertising media of Gardenia well chosen?

5. Is the sales promotion used effectively?

6. Is there a well-conceived publicity program?

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