Question
Gardner Company currently makes all sales on credit and offers no cash discount. The firm is considering offering a 2% cash discount for payment within
Gardner Company currently makes all sales on credit and offers no cash discount. The firm is
considering offering a 2% cash discount for payment within 15 days. The firms current average
collection period is 60 days, sales are 40,000 units, selling price is $45 per unit, and variable cost
per unit is $36. The firm expects that the change in credit terms will result in an increase in sales
to 42,000 units, that 70% of the sales will take the discount, and that the average collection period
will fall to 30 days. If the firms required rate of return on equal-risk investments is 25%, should
the proposed discount be offered? (Note: Assume a 365-day year)
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