Garner customer knowledge: For Stadium Fast Foods to develop a powerful competitive advantage, gaining knowledge of their prime customers is key. To do so, Stadium Fast Foods needs to start thinking of information points that they can currently use to start building into a database. Advise Stadium Fast Foods on which information points they could currently use and how these information points could be holistically integrated.

Pre-purchase: Sources of information

Purchase: Sources of information

Post-purchase: Sources of information