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Gary Springer is the owner of Road Warriors manufacturing company located in Richmond BC. Road Warriors manufactures jackets, pants, gloves and other products for the

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Gary Springer is the owner of Road Warriors manufacturing company located in Richmond BC. Road Warriors manufactures jackets, pants, gloves and other products for the serious cyclist. They currently supply most of the bicycle shops in BC but Gary wants to start selling his products on the Internet so he can sell to the customer directly. Gary knows nothing about technology so he hires you to advise him. You are a business expert and a knowledge worker and you have studied Busi 237. The first thing you want to explain to Gary is that when he starts selling his products on the Internet he will be dealing with the customer directly and there are many things he needs to consider. Firstly, while selling on the Internet sounds easy there are many things to prepare and consider in advance. Secondly, when doing business in BC he was able to deal with the bicycle stores in person so receiving orders and delivering the products was much easier. When selling on the Internet, finding customers is no easy task. Then you have to deal with making sales on the Internet, delivering the products, and finalizing the transactions. Before you explain to Gary how to deal with these issues you ask him to describe his company from the point of view of the customer so you can clearly understand the category his products fit into. After your discussion Gary is enthusiastic but a bit overwhelmed by all the information you have given him. One year later. Gary calls on you again. He is very happy with how his business is succeeding on the Internet but he is somewhat concerned about all the customer information that his business is collecting. Gary has heard that many companies have had their system hacked and customer records stolen. You advise Gary on how to deal with this issue. Using the terms and concepts from your textbook discuss the issues in this question and explain what you will say to Gary

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