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Gary, the owner of a local poster shop, comes to you for help. We ve only been breaking even the past two years, and I
Gary, the owner of a local poster shop, comes to you for help. Weve only been breaking even the past two years, and Im getting very frustrated! I dont know what to do because I feel like Ive already tried to improve our processes as much as possible, but we still havent been able to generate a profit. Do you have any suggestions as to how we can turn things around? I just dont think we can even consider moving forward with this business unless we can earn $ in operating income next year. Even then, well have to think long and hard about what the future holds. Gary shares the following information with you, as you ponder different scenarios to help your friend. Selling price $ Cost for paper, per unit Cost for printing, per unit Cost for film, per unit Staff salaries Other operating costs After thinking about it for a while, you suggest the following possibilities to help him turn things around. Lower the selling price by to increase sales volume by Advertise on the radio and with social media, for a combined cost of $ to increase volume by Use a more affordable paper on which to print the posters available for $ per unit in combination with a lessexpensive film to cover the top of the poster available for $ per unit Instead of paying the salespeople a fixed salary, move to a commissionbased compensation plan save $ in salary; incur $ per unit sold commission which should increase sales volume by Analyze each of the proposals against the current situation to determine if it will help Gary achieve his profit goal. Enter loss using either a negative sign preceding the number eg or parentheses eg Round answers to decimal places, eg Operating Income Option $enter a dollar amount rounded to decimal places Option $enter a dollar amount rounded to decimal places Option $enter a dollar amount rounded to decimal places Option $enter a dollar amount rounded to decimal places After these initial discussions, Gary realizes that he has ignored any possible tax effects thus far. He estimates that his business will be subject to a tax rate. Will any of the proposed scenarios allow him to reach an aftertax income goal of $ If so which onesRound answers to decimal places, eg AfterTax Operating Income Reach AfterTax Income Goal? Option $enter a dollar amount rounded to decimal places select an option No Correct answer Option
$enter a dollar amount rounded to decimal places select an option No Correct answer Option $enter a dollar amount rounded to decimal places select an option Option $enter a dollar amount rounded to decimal place
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