Gathering Feedback. The next step is to talk to some of your potential

customers about your choices and see their reaction. Interview at least 5

students or friends who are not in your class. Is your name distinctive and

easy to remember? What image and benefits does it convey? You may want to

try out some marketing ideas that include the name to provide more context

for the interview. List some of the feedback you received about each name.

Did any of the results surprise you?