Gatorade Competitor Analysis (Competitor Matrix Table - Identify and compare/benchmark to the main competitors) Coca Cola Pepsi (information from Internal Analysis) Positioning Slogan Key differentiators Competitive Advantage Cost - Differentiation Marketing Audit Key Product/Market Strategies Company Performance Revenue Market Share Gross Profit Margin Operating Margin Perceptual Map (Excel Bubble Chart-data should be from above table) Industry Odtlook summary (Opportunities/Threats) based on Competitor Analysis: Gatorade Competitor Analysis (Competitor Matrix Table - Identify and compare/benchmark to the main competitors) Coca Cola Pepsi (information from Internal Analysis) Positioning Slogan Key differentiators Competitive Advantage Cost - Differentiation Marketing Audit Key Product/Market Strategies Company Performance Revenue Market Share Gross Profit Margin Operating Margin Perceptual Map (Excel Bubble Chart-data should be from above table) Industry Odtlook summary (Opportunities/Threats) based on Competitor Analysis